Outline for a Comprehensive Feasibility Analysis

Feasibility Analysis

• Product/ Service Feasibility

1. Product / Service desirability
2. Product/ Service demand

• Industry / Target Market Feasibility

1. Industry attractiveness
2. Target market attractiveness

• Organizational Feasibility

1. Management prowess
2. Resource sufficiency 

• Financial Feasibility

1. Total start up cash needed
2. Financial performance of similar businesses
3. Overall financial attractiveness of the proposed venture