Talking about the Business Concept

When thinking about what really a business concept about, hmmm, it is an idea for a business that includes basic information such as the service or product, the target demographic, and a unique selling proposition that gives a business an advantage over competitors. This main idea i abstracted after search a lot of definition in Mr. Google.

Ok let's move on to my business concept:

• Product

Komz House is an event house which organizes surprise birthday party celebration especially to kindergarten children.  Today's moms and dads want to give their kids memorable parties just like they had, but with a two-income household, it's difficult to find the time to plan and organize all this stuff. And even moms or dads who work don’t often feel that a really creative party is beyond their capabilities. Wedding event management companies are overflowed in Malaysia regardless Malays, Chinese or Indian's company. So Komz House will mainly focus in birthday celebration only especially for Kids aged 3-6.

• Target Market

Parents, single parents, and grandparents who don’t have the time or energy to plan and conduct a birthday party.Initially Komz House focus in celebrating birthday parties in kindergarten. So it target market will be students around the of age 4-6 and of course their parent who going to be producer for the event. Komz House mainly targeted the Kindergarten students in Shah Alam area.

• Differentiators

First mover advantage in offering surprise birthday party services in Kid’s kindergarten itself. Komz House dedicated to helping kids create special memories. The Kids able to express their individuality and imagination thru the activities during the birthday party.  Service excellence is achieved by creating an environment where the birthday kids and his guests feel like heroes by participating in professionally designed and facilitated theme activities.

Komz House became a current problem solver where kids surprise birthday party at their kindergarten currently does not exist. By providing this service its make someone's life more efficient. At the same time our service also save parents time. Nowadays parents having time poverty since both of the parents are working.

So we will provide A-Z service where from Party planning, preparation, and clean-up to hosting. Thru Komz House service less stress for the parents; it make someone's life more effective; moreover quality time can be spent with children; and lastly children have unique party experience

• Komz House Service is sold

·         Sell services thru social media & flyers at kindergarten. 

·         Prices range from RM 1000 to RM 2500. 

·         Description of Founders

·         Management team: Khirijha, Sinthuja & Anusuria

The team has combined work experience with expertise in sales, marketing, purchasing, training, party planning and entrepreneurship.