Overall Financial Attractiveness of Proposed Venture Assessment Tool

No	Aspects	Low Potential	Moderate Potential	High Potential
1.	Steady and rapid growth in sales during the first one to three years in a clearly defined target market	Unlikely	Moderately likely	Highly likely
2.	High percentage of recurring income—meaning that once win a client, the client will provide recurring sources of revenue	Low	Moderate	Strong
3.	Ability to forecast income and expenses with a reasonable degree of certainty	Weak	Moderate	Strong
4.	Likelihood that internally generated funds will be available within two years to finance growth	Unlikely	Moderately likely	Highly likely
5.	Availability of exit opportunity for investor unavailable available if applicable	Unlikely to be	May be available	Likely to be