VRIO Analysis

The Question of Value:  Does a resource enable a firm to exploit an environmental opportunity and/or neutralize an environmental threat?

       Environmental Opportunity

–        Result of trends in Malaysian parenting styles   

      More two income households, fewer children per household, time
  poverty, etc. 

       More disposable income per child

       Inclination to spend that income on time saving services  and  items that alleviate parental guilt à like birthday party services

       Resources

–        Founding team and respective networks

       Experience ranging from operations management to marketing event planning, and early childhood education

The Question of Rarity:  Is a resource currently controlled by only a small number of competing firms or are the resources used to make the products/services or the products/services themselves rare?

       The resources for this type of business are not at all rare

The Question of Imitability:  Do firms without a resource face a cost disadvantage in obtaining or developing it?
(Is what a firm is doing difficult to imitate?)

       There is no cost disadvantage to obtain resources

       Our business concept would not be difficult to imitate

The Question of Organization:  Are a firm’s other policies and procedures organized to support the exploitation of its valuable, rare, and
costly-to-imitate resources?

       Resources are valuable

       Resources are not exceptionally rare

       Resources are not very costly to imitate

       Business is organized to best use the resources  that we do have in our founding team and corresponding networks